Category Archives: Web Analytics

Measuring your digital footprint enables your business to monitor what is working and manage what isn’t. Analytics tell you a lot about how people use your internet informaion, use it wisely and it will lead you to have better synergy with customers current and prospective

Asking the Right Questions When Hiring a PPC Agency

Searching for the right PPC agency can be stressful and time consuming. As more PPC ‘agencies’ seem to be popping up in this growing digital industry, how you do know which one is right for you and your business? Having … Continue reading

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Social Media Housekeeping Top Tips

For any business who actively uses social media as a channel to communicate and engage with existing and potential customers, you’ll know that social media is constantly developing. The majority of us try hard to keep the pace and ensure … Continue reading

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Google’s New ‘Flexible Conversion Counting’

News Flash! Just this morning, Google revealed via email to a number of Adwords Advertisers that there are some changes afoot which will give Adwords Advertisers more flexibility in the way they track conversions.   This new change, will allow … Continue reading

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How to generate a time report in Google Analytics

What time of day does your website get most visits? Over the last couple of weeks different clients have asked us when their site is at its busiest during the day.  Plotting the trends over time can help them workout … Continue reading

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Getting to grips with mobile marketing

Riding the digital wave is a prerequisite in today’s business world. If you don’t continually adapt to exploit emerging trends in technology, you will be left on the shelf. For example, getting to grips with mobile web use is a … Continue reading

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