With 50% of the population currently using Facebook and more than 37% using Twitter, it would seem that ignoring social media is no longer an option. However, I read a report today stating that amongst Fortune 500 CEOs only 7.6% are present on Facebook, 4% on Twitter and less than 1% are familiar with Google Plus.

LinkedIn is the only social network where US CEOs are slightly ahead of the general public (the report concluded) with 26% of CEOs surveyed stating that they use LinkedIn compared to 20.15% of the general population.

The scariest bit about this CEO.com study was that 70% of the Leaders in question had absolutely no social media presence at all.

The report concludes with some startling figures derived from a survey of Brandfog employees on why CEOs should be interested in social media:

• 77% believe a social CEO will increase business purchases
• 78% want to work for a social CEO
• 81% believe social CEOs are better leaders
• 82% believe social CEOs are more trustworthy
• 93% believe social CEOs are better equipped for crisis management
• 94% believe social CEOs will enhance the company’s brand

A separate study conducted by IBM backs up these poor uptake figures with its findings that 16% of all CEOs in the U.S. are using social media to communicate with customers at present.  IBM predicts that that number will balloon to 57% within 3-5 years.

As a final parting shot, it was interesting to note the Klout scores of some of these social CEOs.  Rupert Murdoch, with his 237K followers on Twitter, twice a day tweets has an almightly Klout score of 74, while Micheal Dell, who was noted as one of the oldest twitter members has a 62 – even though he has only tweeted once (must have been one hell of a tweet!)

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Gail Mullard

Digital Marketing Strategist. Gail makes sure you are positioned expertly online, that your brand speaks to your target audience and that you make the most of digital communications. Loves to talk strategy!

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