If you are thinking of starting a social media presence or even a social media campaign, then it pays to plan ahead.
We can identify the best channels for you to set your company up on, brand these, add Facebook pages, widgets or even mobile applications to enhance your social communications.
Once a presence has been established it is over to you to develop relationships with the people, companies and groups that you would like to engage with.
If you’d like to advertise on these sites, they provide a great channel to speak directly to your customers and can be extremely targeted due to the social information collected on the different platforms. However, these platforms are not free advertising billboards – please do not use them to continually advertise your next event, conference or workshop – once in a while is fine and we all look forward to a great event, but they are places to engage.
A social media campaign is a totally different beast from SEO, PPC or Email Marketing campaigns and requires a lot of planning, management and follow up to succeed. Measuring its success needs clear buy in at all levels of your organisation and agreed KPIs – give us a call if you have an idea and would like to add a digital partner to help you focus and pull it together.