Search Engine Optimisation
The last few years have seen the very rapid evolution of Search Engine Optimisation (SEO). Digital marketing has become more sophisticated, part of the wider marketing landscape, not just a dark art where success is known to just a few.
Focusing on rankings for a few trophy keywords now seems as old fashioned as a black and white TV.
The digital world moves quickly, and our promise to you is that we’re agile and quick enough to move with it – if not slightly ahead. We won’t ‘SEO your website’, buy loads of dodgy links or stuff a page so full of keywords it becomes unreadable.
Contemporary SEO is about using a suite of services like content, social and paid advertising to engage with your audience; about using analytics and big data to understand a campaign’s impact for your business. In essence it is about knowing your market, your business, your products, and creating digital campaigns that benefit everyone involved.
At Mash we start with the basics – we look at your website, your audience and what you’re known for – and then use this knowledge to develop a strategy. We use the best channels and opportunities available (or that we can create!), ensuring that everything we do focuses on your customers and your business goals, and above all ensuring everything is measurable, tangible and reportable.
Want to know more about the results we can get you? Contact Us today and let’s start that conversation.