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Tag Archives: SEO
The evolution of SEO
Search Engine Optimisation is now best described as online public relations. So much has changed over the past 14 years that the industry is barely recognisable. Yet, some things never go out of fashion and I don’t think they ever … Continue reading
Posted in SEO
Tagged evolution of search engines, search marketing edinburgh, SEO, seo edinburgh, video
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SEO Optimisation and Content Marketing – who are you writing for and why?
Online Optimisation In an earlier post, I spoke about how to conduct a technical SEO audit of your website. Since then, I have been asked to expand on this to look at everything that can be optimised online – a … Continue reading
Posted in SEO
Tagged content, digital assets, marketing, online marketing, optimisation, SEO
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The marriage of SEO and Social – Meet the Seocials
First of all can anybody pronounce SeoCial? What does it mean? What percentage of the infants that it spawns need to have SEO genes and likewise Social genes to survive and flourish in the future? So SEO has evolved from … Continue reading