Tag Archives: digital marketing

All buzzwords must die

So maybe I’ve watched a little too much Game of Thrones recently, but I’ve been having some pretty dark thoughts towards those overloading their content with tired, unhelpful or just downright annoying buzzwords. Here are a list of the 9 that … Continue reading

Posted in Internet Marketing | Tagged Buzzwords, Content, digital marketing | Comments Off

Searching for an Edinburgh SEO Agency

So you’re looking for an Edinburgh SEO agency? You’ve talked to people and SEO is what you think you need. What do you do next? If you’re like most of us, you go to Google and type in exactly what … Continue reading

Posted in SEO | Tagged digital marketing, Edinburgh, Search, seo | Comments Off

Who is asking the questions?

What do a breakfast seminar in Edinburgh and University Challenge have in common? Bizarrely, they made us focus on one of the trickiest aspects of digital marketing in the book right now: who is asking the questions. The seminar was an event … Continue reading

Posted in Internet Marketing | Tagged Content, digital marketing, marketing | Comments Off

Marketing in the age of digital

Is anyone else loving the coca-cola asociation with 007.  Their product association marketing in the run up to the release of Skyfall has been fantastic. I almost feel like adding a 6 pack of diet coke to my weekly shopping … Continue reading

Posted in Internet Marketing | Tagged coco-cola 007, digital marketing, marketing online, red bull branding | 2 Comments

Branding, Branding, Branding – or is this Trust, Credibility and Authority

Google’s holy trinity of values according to Matt Cutts is Trust, Credibility and Authority, but every time I search for something on my laptop these days the search engine results page seems to show Amazon, Ebay and other major manufacturers … Continue reading

Posted in Internet Marketing | Tagged digital marketing, google algorythym updates | Comments Off