Tag Archives: digital marketing

Who is asking the questions?

What do a breakfast seminar in Edinburgh and University Challenge have in common? Bizarrely, they made us focus on one of the trickiest aspects of digital marketing in the book right now: who is asking the questions. The seminar was an event … Continue reading

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Marketing in the age of digital

Is anyone else loving the coca-cola asociation with 007.  Their product association marketing in the run up to the release of Skyfall has been fantastic. I almost feel like adding a 6 pack of diet coke to my weekly shopping … Continue reading

Posted in Internet Marketing | Tagged coco-cola 007, digital marketing, marketing online, red bull branding | 2 Comments

Branding, Branding, Branding – or is this Trust, Credibility and Authority

Google’s holy trinity of values according to Matt Cutts is Trust, Credibility and Authority, but every time I search for something on my laptop these days the search engine results page seems to show Amazon, Ebay and other major manufacturers … Continue reading

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