50% of businesses admit that they ‘do’ digital without any strategic planning even though they are active online!
This lack of long term strategic direction leaves a brand vulnerable, especially if it can’t answer the following questions.
- Do you understand your market share and how to defend it against the competition and start-ups?
- Is your value proposition understood internally and communicated effectively?
- Do you understand who you are speaking to online and what they want to know?
- Does someone in your organisation understand the monthly analytic data to the extent they can report on what works and what doesn’t online?
Whether you are looking for help with the digitisation of your business – reviewing every customer touch point to achieve your business goals – or to focus on one particular area of your digital communications, we can help make doing business with you easier, slicker and more efficient.
Our Digital Consultancy is a front end service which takes your business through a series of steps to audit your business before creating a roadmap you can follow, measure and optimise. We ask questions about your business and really get to the heart of who you are, who your customers are and what will work for them. We audit your digital assets, research your competitors, explore how, where and when your target audience interact online and combine all of this together to form both an overarching strategy and a tangible, realistic, measurable roadmap of actions which can be measured and optimised month-on-month.
Procured on a project by project basis, with key milestones, this is a way of future proofing your business to meet your longer term business goals and often, results in cost efficiencies and a streamlining of processes due to its integration with your business operations.