23 
Sep

Who is asking the questions?

Coffee Cup

What do a breakfast seminar in Edinburgh and University Challenge have in common? Bizarrely, they made us focus on one of the trickiest aspects of digital marketing in the book right now: who is asking the questions.

Readmore..

Published Date: 23rd September 2014
Category: Internet Marketing
Tags: Content, digital marketing, marketing

15 
Sep

This autumn’s content marketing inspiration

Autumn

An article I read the other day said something a bit strange, and it’s been going round & round my head ever since. It said – and I’m paraphrasing a fair bit here – ‘in content marketing being en vogue isn’t enough any more, you need to be the…

Readmore..

Published Date: 15th September 2014
Category: Content
Tags: Content, content marketing

12 
Sep

The power of social: communities, dogs and charity

Dog & Fireman

When anywhere goes on fire it is tragic, but how people react afterwards can be more telling. Last night after a devastating fire ravaged the Manchester Dogs’ Home, claiming the lives of more than 60 animals, there was an enormous public response – spread quickly by the power of…

Readmore..

Published Date: 12th September 2014
Category: Social Media
Tags: Social, social media