15 
Sep

This autumn’s content marketing inspiration

Autumn

An article I read the other day said something a bit strange, and it’s been going round & round my head ever since. It said – and I’m paraphrasing a fair bit here – ‘in content marketing being en vogue isn’t enough any more, you need to be the…

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Published Date: 15th September 2014
Category: Content
Tags: Content, content marketing

12 
Sep

The power of social: communities, dogs and charity

Dog & Fireman

When anywhere goes on fire it is tragic, but how people react afterwards can be more telling. Last night after a devastating fire ravaged the Manchester Dogs’ Home, claiming the lives of more than 60 animals, there was an enormous public response – spread quickly by the power of…

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Published Date: 12th September 2014
Category: Social Media
Tags: Social, social media

29 
Aug

Trams, Twitter, Fame & BBC News

Tram Collision Edinburgh

The advent and mass uptake of social networks and smartphones has made the world a very small place indeed, but it is the near real-time nature of Twitter that has brought it to the forefront of news reporting. Internationally renowned news agencies are turning to the smart…

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Published Date: 29th August 2014
Category: Content, General