Monthly Archives: March 2012

Social Search – the future of online marketing

Last week I gave a talk on the importance of social search when planning an internet marketing campaign. I will attach the slides in SlideShare format for you to read through them, but the essence of my message is that … Continue reading

Posted in Social Media | Tagged digital marketing edinburgh, google+, social search | 1 Comment

Domain Name Update

A couple of updates caught my eye last week.  First, top level domains or TLDs and overly optimised websites. Matt Cutts from Google hinted that new TLDs are not worth investing in for search rankings alone.  Without saying it in … Continue reading

Posted in SEO | Tagged seo company edinburgh | 2 Comments

Digital Marketing Strategies

I love this little Wordle.  It summarises my thinking when putting a digital strategy together. I get my pen and pad out and start brainstorming all the ways I can see a potential customer might come across this new business … Continue reading

Posted in Internet Marketing | Tagged digital marketing strategies, marketing plans, wordle | 2 Comments